📌 1. Preliminary Preparation Work#
✅ Virtual Payment Card Preparation#
Quickly register an account through the EasyPay official website, supporting quick login via email or Telegram.
Recharge your account using USDT (TRC20 chain), with a recommended first deposit of at least 20 USDT for new users.
After successful card activation, the system will automatically convert the balance to US dollars (USD), perfectly adapting to the payment needs of international platforms like Facebook.
Obtain complete virtual card information (including card number/expiration date/CVV code/billing address, etc.) for binding payment methods to advertising accounts.
For technical issues, you can communicate in real-time through TG customer service.
👉 EasyPay | 24-hour online card activation customer service https://t.me/easypay_u
✅ Essential Account and Tool List#
| Project | Key Description |
|---|---|
| Facebook Business Manager | Create a BM management system through business.facebook.com |
| Advertising Account | Add self-operated or agency advertising accounts in BM |
| Page (Page) | Prepare 1-3 test pages, ensuring complete information |
| Landing Page | Independent site, Landing Page, or mini-program are all acceptable |
| Pixel Code | Deploy in advance for user behavior tracking |
| Payment Method | It is recommended to use EasyPay virtual credit card (Visa/MasterCard dual channel) |
💡 2. Detailed Account Configuration Process#
Log into BM and enter "Advertising Account Settings"
Set basic parameters: account name/time zone/currency (recommended USD)
Choose EasyPay virtual card when binding payment methods
Key points for page creation:
Improve brand visual system (avatar + cover + introduction)
Add Facebook Pixel code to your website or landing page (manual installation or plugin method is acceptable)
🎯 3. Advertising Structure and Goal Selection#
Facebook adopts a three-level advertising structure:
Campaign
Ad Set
Ad
Comparison of Mainstream Advertising Goals:#
| Type | Applicable Scenarios | Recommendation Index |
|---|---|---|
| Conversion | Order/Form Collection | ★★★★★ |
| Traffic | Content Traffic | ★★★ |
| Engagement | Follower Growth/Engagement | ★★★ |
| Sales | Product Promotion | ★★★★ |
🛠 4. Advertising Group Optimization Configuration#
| Parameter Item | Recommended Plan |
|---|---|
| Region | Precise targeting (e.g., USA/Singapore) |
| Audience | Set according to product profile (e.g., women aged 25-45) |
| Interest Tags | "Cross-border shopping", "Beauty expert", etc. |
| Budget | CBO model, recommended $10/day |
| Schedule | Continuous delivery or custom time slots |
| 💡 During the testing phase, it is recommended to use "broad interests + multiple groups in parallel," and later achieve precise targeting through lookalike audiences. |
🎨 5. High Conversion Material Production Guide#
| Element | Optimization Tips |
|---|---|
| Format | Short video > Carousel > Single image |
| Title | Pain points + Limited-time benefits (e.g., "Limited-time offer + free gift") |
| Copy Structure | Pain point → Solution → Call to action |
| Link | Add UTM tracking parameters |
| CTA Button | "Consult now", "Claim limited-time offer", etc. |
📈 6. Data Monitoring and Optimization Plan#
Core Indicator Reference:
| Indicator | Health Value |
|---|---|
| CTR | >1.5% |
| CPC | $0.3-$1.5 |
| ROAS | E-commerce needs >3 |
Optimization Directions:
Low exposure: Increase budget or expand interest tags
Low CTR: Optimize main visuals and copy
Low conversion: Simplify landing page process
Continuously conduct A/B testing
🚀 7. Private Traffic Conversion Strategy#
Guide to Telegram/WhatsApp and other IM tools
Use Lead Ads for efficient customer acquisition
Expand lookalike audiences (LAL)
Utilize AI tools to generate quality copy
🧾 8. Common Problem Responses#
| Problem | Solution |
|---|---|
| Account banned | Avoid switching multiple accounts, keep information consistent |
| Payment failure | Check EasyPay card balance/billing address |
| Review rejection | Avoid sensitive words like "first", "special effect", etc. |
| Slow page loading | Enable CDN acceleration |
🔧 Recommended Efficient Tools#
EasyPay: High approval rate virtual card, activation fee only $3
Canva/CapCut: Professional material production
ChatGPT: Intelligent copy generation
Pixel Helper: Code detection tool
UTM Builder: Link tracking construction
Choose EasyPay virtual credit card to enjoy exclusive advantages:
✓ No KYC real-name authentication required
✓ Supports USDT recharge
✓ Visa/MasterCard dual channel
✓ 24/7 Chinese customer service support